After a pandemic that broke longstanding moviegoing habits and helped cement streaming as the primary entertainment channel, people need a good reason to go to a movie theater.
Video streaming service usage
Based on interviews with several frequent moviegoers about their experiences, I identified a number of common pain points and user needs worth addressing:
Though serviceable, movie ticket ordering can be cumbersome, and ordering food and drinks at a theater is a headache
Waiting in line for movie snacks and organizing snack orders for a group in a theater requires moviegoers to arrive much earlier
Coordinating with friends/family to see a movie (buying tickets, buying snacks, meeting up) can take significant effort and complicates what should be a fun outing
Knowing when the movie will start, finding the right theater and getting to your seat in a large, crowded and often dark theater adds confusion and stress