Digital experiences
Driven by strategy, informed by research, powered by ideas.
Let’s build something great.
Pixelfuse is the digital practice of Paul Ferguson, a UX and creative professional who helps drive businesses forward with smart, engaging experiences that connect with users.
Featured Work
Movie Ordering and Companion App (Concept)
Vertical Arcade
Arcade Emulation Experience Website
UX + Creative
The following case studies link to, my creative-focused portfolio
H.B. Fuller — Connecting What Matters
Storytelling Website
Honeywell Slate
Product Launch Website
Honeywell SV2
Product Launch Website
Digital River
Marketing Website
About Pixelfuse
UX and strategy with a creative soul.
Paul Ferguson is a UX and creative leader with over 20 years of experience helping clients succeed with interactive experiences, strategic branding and creative campaigns.
UX/UI icon
UX Strategy
UX Research
UX Design
UI Design
UX Copywriting
Creative icon
Art Direction
Brand Development
Digital Campaigns
Integrated Campaigns
Strategy icon
Creative Direction
Creative Strategy
Content Strategy
Team Management
Client Leadership
the building blocks of digital media
a pathway to something powerful
a failsafe preventing harm
the building blocks of digital media
a pathway to something powerful
a failsafe preventing harm
Pixelfuse combines two familiar concepts — one is pixels, as in digital media. The other is a fuse, which can be multiple things — a pathway to a something powerful (like lighting the fuse to a rocket) or a failsafe preventing something undesirable (like a fuse in a circuit).
As a UX professional, I strive to use digital media to accomplish both of these goals: guiding users along a path to a positive outcome, while protecting them from pitfalls that can confuse or derail them, all while creating the best possible experience along the way. It isn’t always a straight line — but it always keeps the user, and your customer, at the center.
But to get it started, it still takes a spark — and that inspiration is the key to creating something great for your users and customers. My extensive experience as an art director, writer and creative director combine (yep, that’s yet another meaning of the word fuse) with UX thinking and strategy to enable outstanding experiences.
Strategic storytelling? Creative hijinx? Yeah, I do that too.
I’m also a creative director with a passion for telling compelling brand stories that connect with customers. If you need creative inspiration to go with your UX problem solving, check out the rest of my work at:
Let's get in touch.